Customers Perception towards Service Quality in Public Sector Bank in Kanyakumari District
Influence of Social Media Platforms on Consumer Purchase Decision
Impact of Online Reviews on Consumers Purchasing Decision
Consumer Awareness about Food Adulteration
Role of Commercial Banks in Micro Small and Medium Enterprises
Women Entrepreneurs in Kanyakumari District: Breaking Barriers
Branding and Presentation in Restaurant: Their Influence on Consumer Perception and Purchase Intentions
Gender Perspectives on Quality of Work Life in Private Sector Banks: Insights from Thiruvananthapuram
The Role of Artificial Intelligence in Enhancing Indian Tourism Development
Stress among Working Women in the Field of Teaching
The Impact of Social Media Marketing on Consumer Buying Behaviour
Impact of Cashless Economy on Consumer Transaction
Factors Influencing Customers towards Cyber Shopping in Nagercoil Town
A Study on Work-Life Balance of Women Employees in Thiruvananthapuram District
Motivational Factors towards the Cultivation of Natural Rubber with Special Reference to Kanyakumari District
Problems and Challenges Faced by Rural Women Entrepreneurs in Tirunelveli
Consumer Perception towards Electric Vehicles
Impact of Cashless Economy on Consumer Transaction
Work-Life Balance of Women Entrepreneurs
A public sector bank is a financial institution that is owned and operated by the government. These banks play a crucial role in the economy by providing financial services to individuals, businesses, and government entities. Service quality is a key factor in measuring the success of the banking sector. Banks understand how important it is to keep customers happy and to build and maintain strong, ongoing relationships with them, as this helps improve their overall performance. There is a noticeable difference in service quality between public sector banks and the different types of customers they serve. The objective of this study is to analyze the service quality in public sector banks, to find differences among demographics of customers and service quality in public sector banks, and to analyze the associated relationship between service quality in public sector banks and satisfaction of customers. A sample size of 130 was selected using a convenient sampling method. Primary data were collected from the customers in a public sector bank in kanyakumari district. The researcher chose public sector bank customers for the study. The findings reveal that customers perceive public sector banks as reliable and trustworthy, but also identify areas for improvement, such as customer service, technological infrastructure, and responsiveness to customer needs.
Social media platforms are interactive digital tools that enable users to create, share, and engage with content within virtual communities and networks. They facilitate the exchange of ideas, information, and personal messages, fostering connections among individuals and groups. The main aim of this study is to compare how social media platforms influence consumers purchase decisions and to identify the best social media platforms consumers prefer the most in purchase decision. In this study 90 respondents were selected using the convenience sampling method. Primary data and secondary data were collected for this study, and SPSS software was used to analyze the data. The study found that there is a highly significant relationship between the respondents' area of residence and the influence of social media platforms on purchase decisions. In conclusion, most of the consumers are influenced by the social media platforms in purchasing decisions.
Online reviews play a vital role in influencing consumer purchasing decisions in the digital marketplace. This study examines how customers make purchase decisions through online reviews, analyses key factors that impact their purchasing choices, and identifies the most influential review platform. Using a convenience sampling method, data were collected from 120 respondents to analyze the significance of various review attributes, including star ratings, review volume, recency, content detail, visual and video reviews, negative feedback and responses, reviewer credibility, influencer endorsements, and comparative reviews. This study provides valuable insights for e-commerce platforms and businesses seeking to optimize their online review strategies.
Consumer awareness about food adulteration is crucial for ensuring health and safety.It necessitates educating the public about the harmful effects of consuming adulterated food which can contain harmful chemicals, preservatives or non-food substances. The main objective of the study is to assess the awareness of Consumer about Food Adulteration; The area of the study is Kanyakumari District. For this study, a sample size of 90 respondents was selected. Convenience sampling method was used to collect the data. In this study suggestions are made to make consumers aware of responsibility to bring changes in the society and helping other consumers to fight the unfair practice by creating awareness at micro level. This research highlights the varying levels of consumer awareness regarding food adulteration, indicating that many individuals remain unaware or inadequately informed about the potential health risks and common adulterants present in their food.
Micro, Small, and Medium Enterprises (MSMEs) are vital contributors to economic growth by creating jobs and fostering innovation. The aim of the study is to analyze the barriers MSMEs enquire during accessing financial support from commercial banks and to appraise the role of commercial banks in the expansion progress of MSMEs. . For this study, 120 respondents were selected from Kanyakumari district using convenience sampling method. Primary and secondary data were collected for this study and SPSS tools were used to analyze the data. The research found that there is significant relationship between the areas of residents in the role played by commercial banks in the development of MSMEs. The study suggests that Banks can implement AI-powered virtual assistants to guide MSMEs through the loan application process. It should actively promote their specialized MSME financial products, services and tailored funding options. This research concludes that by embracing these strategies, commercial banks can enhance financial inclusion, support MSME growth, and contribute to overall economic development.
Women entrepreneurs are woman or a group of women who run a business enterprise on their own. The various functions of women entrepreneurs include risk mitigation, creating new innovations, administering and managing the enterprise, and most importantly, maintaining work-life balance. India is clearly seeing a revolution as many women are entering the world of business with the aid of globalization, digitalization, and start-ups. All types of women with different backgrounds enter into business, unlike in those days, when women entrepreneurs came from established family business backgrounds or those belonging to higher income groups. A woman entrepreneur requires a positive quality and power in order to sustain herself in the industry in the long run. However, as per the sixth economic census released by the Ministry of Statistics and Programmed Implementation (MoSPI), only fourteen percent of the total entrepreneurship in India is women. Hence, it is proved that women owned firms are still low in India and one of the major reason is due to gender inequality. The objective of this study is to examine the role of women entrepreneurs in Kanyakumari District in overcoming socio-economic and cultural barriers to establish and grow their businesses. A structured questionnaire was framed, and 120 primary data were collected with the use of Google Forms through the convenience sampling method. The secondary data collection was through books, journals, and websites. The findings emphasize the need for empowering women through supportive measures to ensure their long-term success in the entrepreneurial ecosystem. The study underscores the resilience and transformative potential of women entrepreneurs in Kanyakumari District, serving as a testament to their determination to break barriers and contribute meaningfully to economic and social progress.
This study examines the critical role of branding and presentation in shaping consumer perception and purchase intentions within the restaurant industry. Branding is defined as the strategic establishment of a distinctive identity for a restaurant, utilizing elements like logos, design, and thematic consistency to differentiate from competitors and foster customer loyalty. The presentation encompasses a holistic approach that includes menu design, food presentation, ambiance, and service quality, aiming to create memorable dining experiences. The significance of effective branding and presentation extends beyond mere aesthetics, as they enhance consumer expectations and contribute to an overall positive dining experience. Based on analysis of five established eateries in the Kanyakumari district of Tamil Nadu—Platez, Arya Bhavan, Grill N Chill, 50 Bucks, and KFC—the study reveals that a strong brand identity positively influences customer perceptions, satisfaction, and ultimately, their intention to purchase. Additionally, the findings underscore the impact of effective strategic branding and presentation in establishing long-term brand loyalty and competitive advantage in the marketplace.
The Quality of Work Life (QWL) plays a crucial role in employee satisfaction and organizational success, particularly in service-oriented sectors like banking. This study explores gender-based perceptions of QWL among employees in private sector banks in Thiruvananthapuram District, focusing on factors such as compensation, teamwork, career growth, job security, and overall work environment. A quantitative survey approach was employed, collecting data from 100 employees (50 male and 50 female) across Federal Bank, South Indian Bank, and ICICI Bank. The findings reveal that while most aspects of QWL showed no significant gender differences, a statistically significant variance (p = 0.035) was found in perceptions of equitable and competitive compensation, with male employees rating it higher than their female counterparts. This suggests potential differences in salary negotiation practices, financial expectations, or historical perceptions of the gender pay gap. However, no significant gender differences were observed in other QWL factors, such as bonuses, teamwork, career advancement, and job security. The study concludes that inclusive HR policies and standardized workplace practices contribute to gender-neutral perceptions of QWL, except in the area of compensation fairness, which requires further examination. Recommendations include greater salary transparency, negotiation training for women, and continued efforts to promote gender equity in banking workplaces. This research underscores the importance of fair compensation practices and ongoing HR initiatives to enhance workplace equity in private sector banks.
Artificial Intelligence (AI) is the advance technological invention of simulation of human intelligence in machines. It helps to know new things as well as problem solving and analyzing all types of data in the view of research. AI also do many things like image recognition, natural language processing, robotics, driving vehicles, health care diagnostics and cyber security etc. In the modern era tourism is one of the fastest growing industries in the world. And also considered one of the most important service sectors in the world because it involves industry without smoke, education without classroom, integration without legislation and diplomacy without formality. Tourism also provides jobs such as tour guides, tour agents, hotel as well as restaurant employees and transportation workers. Hence the importance of tourism was highlighted when the U.N. General assembly declined in 1967 at the international tourist year. It recognized that tourism is basic and desirable human activity deserving the raise the encouragement of all people and governments. In this connection, the need of AI technology is very important in tourism industry because it provides positive approach for developing tourism in India.
