i-manager's B-Digest (JBD)


Volume 17 Issue 1 January - June 2025

Research Article

Effect of Knowledge Management in Supply Chain

Pallikkara Viswanathan*
Indian Institute of Materials Management (IIMM), Hosur, Tamil Nadu, India.
Viswanathan, P. (2025). Effect of Knowledge Management in Supply Chain. B-Digest, 17(1), 1-5.

Abstract

Knowledge management plays a key role in supply chain operations by ensuring the smooth movement of materials and their conversion into finished goods and services. It supports the seamless flow of value within an organization by applying expertise in handling raw materials, quality assurance, and inventory oversight. By recognizing and acting on opportunities for improvement, knowledge management helps increase efficiency throughout the supply chain. Organizations develop and apply knowledge management practices to enhance communication with suppliers and improve visibility across the supply chain. When knowledge is shared effectively, it leads to stronger and more dependable supplier relationships, resulting in greater efficiency and cost savings. Additionally, knowledge management helps align various departments within the supply chain, fostering better coordination. Its purpose is to distribute valuable knowledge across key areas such as product development, reverse logistics, inventory management, financial and demand planning, outsourcing, and risk management. To support these efforts, data is often collected through surveys and academic research, and analyzed using mathematical tools and simulation models to improve supply chain decision-making and performance.

Research Paper

Occupational Stress among Female Employees in Indian Bank

Bindhu V.* , Chitra V.**
*-** Department of Commerce, Women's Christian College, Nagercoil, Kanyakumari, Tamil Nadu, India.
Bindhu, V., and Chitra, V. (2025). Occupational Stress among Female Employees in Indian Bank. B-Digest, 17(1), 6-11.

Abstract

Occupational stress has become a major concern of modern times as it can cause harm to employee's health and performance. Stress occurs when the pressure is greater than the resources, as it is the body's way of responding to any kind of demand. It can be caused by bad experiences in women employees. The objective of this study is to analyze the demographic profile of women employees in public sector banks, to identify the sources of stress experienced by women employees in public sector banks, and to analyze the problems faced by women employees. A sample size of 90 was selected using a convenient sampling method. Primary data were collected from the women employees who are working in the Indian Bank in Kanyakumari district. The major finding of the study overcrowding is the main cause of stress faced by the female employees working in the Indian Bank. The paper reveals that the banking sectors encourage digital banking options for women employees.

Research Paper

Customer Satisfaction towards Services of Private Sector Banks

Ajitha M.* , Pushpalatha S.**
*-** Department of Commerce, Scott Christian College (Autonomous), Nagercoil, Kanyakumari, Tamil Nadu, India.
Ajitha, M., and Pushpalatha, S. (2025). Customer Satisfaction towards Services of Private Sector Banks. B-Digest, 17(1), 12-16.

Abstract

Banks are service-rendering institutions. Nowadays, private sector banks are highly concentrating on customer satisfaction. Almost all private banks are transforming their banking system to modern technology in which they can offer efficient banking services to their customers and get customer satisfaction in return. Hence, the present study is done to find out the level of satisfaction derived by the customers on the services rendered by the various private sector banks in Nagercoil. This study is based on both primary and secondary data. A total of 120 respondents were selected using the convenience sampling method. To analyze customer satisfaction towards the services provided by private sector banks in the study area, the analyst employed statistical tools such as percentages, the Chi-square test, and Garrett Ranking.

Research Paper

Technology and Consumer Behavior during COVID-19

Syed Ali Rizwana M.* , Chithra James**
*-** Department of Commerce, Women's Christian College, Nagercoil, Kanyakumari, Tamil Nadu, India.
Rizwana, M. S. A., and James, C. (2025). Technology and Consumer Behavior during Covid-19. B-Digest, 17(1), 17-21.

Abstract

The year 2020 created a major impact in the minds of people because of the challenges created by COVID-19. There is a vast growth in digital technologies and e-commerce after COVID-19, and it has been adopted by many users who didn't use online shopping before. The objective of the study is to examine the role of digital technology in shaping consumer behavior and how social media influenced consumer behavior during the pandemic. The primary data were collected through a structured questionnaire, and the questionnaire was distributed to 125 respondents. The process resulted in the collection of 120 respondents completions on all parameters. The convenience sampling method is used to collect data, and for analysis, tools such as frequency, Garrett ranking, mean score and Kruskal-Wallis H test are used. The findings of the study state that “e-commerce and online shopping” are the major digital technologies that shape consumer behaviour during the pandemic. “Stay at home information” is the major factor that influenced customers to purchase through social media platforms.

Research Paper

A Study on the Impact of Impatience among Commerce and Business Students

A. Anusya* , V. Chitra**
*-** Department of Commerce, Women's Christian College, Nagercoil, Kanyakumari, Tamil Nadu, India.
Anusya, A., and Chitra, V. (2025). A Study on the Impact of Impatience among Commerce and Business Students. B-Digest, 17(1), 22-26.

Abstract

This study investigates the role of impatience as a behavioral challenge affecting undergraduate commerce and business students. With growing academic demands, the ability to manage emotions like impatience becomes crucial for success. The research aims to identify the primary issues students face due to impatience and to evaluate effective methods for improving their self-regulation. A sample of 80 students—40 male and 40 female—from institutions in the Kanyakumari district was selected. Data were collected through structured questionnaires and analyzed using percentage methods and Garrett's ranking technique. Results highlight time mismanagement as the most pressing concern, followed by difficulties in teacher interactions and lowered self-confidence. Based on the findings, the study recommends strategies such as relaxation routines, acceptance of personal errors, and proactive planning as tools to reduce impatience. Developing emotional discipline is key to fostering academic achievement and personal growth among students in the commerce and business disciplines.

Research Paper

Relationship Marketing's Function in the Banking Industry's Customer Orientation Process with an Emphasis on Loyalty

Sheeja I.* , Sheeja I.**
* Scott Christian College (Autonomous), Nagercoil, Kanyakumari, Tamil Nadu, India.
** Department of Commerce, Scott Christian College (Autonomous), Nagercoil, Kanyakumari, Tamil Nadu, India.
Arjun, R., and Sheeja, I. (2025). Relationship Marketing's Function in the Banking Industry's Customer Orientation Process with an Emphasis on Loyalty. B-Digest, 17(1), 27-32.

Abstract

The purpose of this study was to conduct an empirical investigation into how the foundations of relationship marketing trust, commitment, communication, handling conflict, bonding, shared values, empathy, and reciprocity affect client loyalty in the banking sector. A study was carried out wherein 400 randomly selected bank customers from the state of Tamil Nadu completed a questionnaire consisting of 34 questions. The data was analyzed using multiple regression analysis. The findings demonstrated that each of the relationship marketing pillars had a substantial impact on customer loyalty and was closely related to it. Thus, it seems sense to conclude that marketing strategies that focus on fostering trust, exhibiting a dedication to customer service, interacting with clients in a prompt, dependable, and proactive manner, resolving conflicts amicably, and offering incentives may all help to generate, reinforce, and maintain customer loyalty.

Research Paper

A Study on Work-Life Balance of Women Employees in the IT Sector in Thiruvananthapuram District

Jasna E.* , Sasaki R.**
*-** Department of Commerce, Women's Christian College, Nagercoil, Kanyakumari, Tamil Nadu, India.
Jasna, E., and Sasaki, R. (2025). A Study on Work-Life Balance of Women Employees in the IT Sector in Thiruvananthapuram District. B-Digest, 17(1), 33-42.

Abstract

The work-life balance of women employees in the IT sector is an ongoing concern, particularly as women are required to manage multiple roles in their professional and personal lives. This study investigates how women working in the IT sector in the Thiruvananthapuram district navigate these challenges and the impact on their job satisfaction, stress levels, and overall quality of life. By using statistical tools such as the chi-square test and correlation analysis, the study examines key factors such as working hours, family responsibilities, and stress to provide insights into the specific obstacles women face in balancing work and life. The study further offers recommendations to improve organizational policies aimed at fostering a healthier work-life balance, with the goal of enhancing job satisfaction and reducing stress for women employees. The results supplement the growing body of knowledge on gender equality and workplace dynamics in the IT sector.