Integrating UX Design Principles into SEO Strategies: From Clicks to Conversions

Lakshmi J. V. N. *
Periodicity:July - December'2025

Abstract

This study explores the nexus of User Experience (UX) design and Search Engine Optimization (SEO), highlighting in particular how UX-influenced factors like simple navigation, visual structure, call-to-actions (CTAs), and layout are all working towards increased user engagement, improved dwell time, and improved conversion rates. While the traditional SEO is focused on keyword strategy and technicality, today's algorithms prefer websites that offer lean user experiences. This work presents a paradigm merging UX design and SEO goals and applies it on actual case studies and performance levels to ensure its applicability.

Keywords

UX Design, Search Engine Optimization (SEO), user experience, conversion rate, dwell time, search ranking, Core Web Vitals, bounce rate, mobile responsiveness, content hierarchy.

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