In today's competitive oral care market, customer satisfaction is key to brand success and loyalty. This study examines satisfaction with Dabur Toothpaste, known for its Ayurvedic formulation, using statistical hypothesis testing to assess consumer perceptions and the impact of demographic factors, particularly gender. This study was designed to explore critical dimensions of customer satisfaction by formulating specific hypotheses related to consumer perceptions, product effectiveness, and brand loyalty. The analysis provided meaningful insights into consumer behavior, revealing trends influenced by variables such as gender. These findings serve as a valuable foundation for strategic decision- making at Dabur, offering direction for refining product features, enhancing customer engagement, and tailoring marketing efforts to better align with consumer expectations and preferences.