Consumer Spending Patterns and Savings: A Descriptive Analysis

Swetha Sree Ganji*, Rakesh Singh Thakur**
*-** Department of Mathematics, Aurora Higher Education and Research Academy, Aurora Deemed to be University, Peerzadhiguda, Uppal, Hyderabad, Telangana, India.
Periodicity:January - June'2025

Abstract

Understanding consumer spending patterns is vital for businesses and policymakers to tailor products and policies effectively. To study spending patterns, a group of individuals was selected, and quantitative data was collected to analyze how they distribute their income across categories such as food, transportation, clothing, entertainment, and savings. The main objective was to investigate the impact of gender and age on spending behavior and savings. Descriptive statistics, including means, Standard deviation, and graphical representations, were used alongside hypothesis testing to examine differences between groups. The findings reveal that food and entertainment account for the largest share of expenditures, with notable variations related to demographic factors such as gender and occupation. These results provide valuable information on consumer priorities and budgeting practices, offering practical implications for market segmentation and policy formulation.

Keywords

Consumer Spending, Spending Patterns, Primary Data, Income Distribution, Descriptive Statistics, Hypothesis Testing.

How to Cite this Article?

Ganji, S. S., and Thakur, R. S. (2025). Consumer Spending Patterns and Savings: A Descriptive Analysis. International Journal of Business Intelligent, 14(1), 30-35.

References

[2]. Raina, N., & Mathews, S. (2021). An analysis of spending and saving patterns of undergraduate students in select colleges in Pune city. Journal of Commerce and Management Thought, 12(2and3), 119-146.
[3]. Sairam, K. C. (2023). A study on consumer spending during the post Covid-19 period in Chennai city. Journal of Development Economics and Management Research Studies, 10(16), 109–115.
[5]. Surendran, N., & Mathavan, B. (2015). Changing Pattern of Consumption Expenditure in India. Research Gate.
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