Transforming MBA Education: The Impact of Flipped Blended Learning of Marketing and HR Management courses on students

Padmanabha C. H.*
Periodicity:April - June'2025

Abstract

This paper explores the transformational potential of flipped blended learning in MBA education, with a focus on enhancing skill development in Marketing, Finance and Human Resources (HR). Flipped blended learning—a pedagogical model where students engage with foundational content outside the classroom and use in-class time for deeper, applied learning—offers a dynamic alternative to traditional lecture-based methods. In the rapidly evolving fields of marketing, Finance and HR, this model has the potential to foster critical thinking, problem-solving, and practical skills that are increasingly demanded by employers. Flipped class rooms students are introduced to learning material before class, either through case studies, videos, or study material, this allows the class to engage in discussion, debate and develop a thought process of making the concept simpler and easier. Hence the time can be used for hands on project focus on applying on the knowledge rather than first time. Blended learning will lead to faster situation of learning as it is a combination of both online as well as off line. These two approaches. Students interact with digital content (like recorded lectures or online assignments) outside of class, then attend in-person or live online sessions for interactive, in-depth learning. This model leverages online resources for foundational knowledge and in-class time for practical application, allowing more personalized and active learning.

Keywords

Flipped Learning, Blended Learning, Active Learning, Student Engagement, Online Resources, Interactive Activities, Collaborative Learning, Asynchronous Learning, Facilitated Discussions, Personalized Learning

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