AI-Powered Chatbots for Customer Service: Effectiveness and User Satisfaction

Angelin Reshma S.*, Jesintha P.**
*-** Department of Commerce, Women's Christian College, Nagercoil, Tamil Nadu, India.
Periodicity:January - June'2025
DOI : https://doi.org/10.26634/jds.3.1.21278

Abstract

AI-powered chatbots are one of the emerging technologies in the quickly changing world. AI chatbots are mostly utilized by websites, apps, and businesses. An artificial intelligence chatbot (AI) is computer software that mimics human speech using AI. AI-powered chatbots are frequently employed in lead generation, sales, and customer service. This study's primary goals are to determine how well chatbot technology meets customer needs and to examine user satisfaction with AI-powered chatbots. Convenience sampling was used to choose 90 respondents for this investigation. For this study, both primary and secondary data were gathered, and the data were analyzed using SPSS software. According to the results, the best way to use AI-powered chatbot technology is to provide 24/7 customer service. Age and user satisfaction are significantly correlated, as evidenced by the rejection of the null hypothesis for seamless transactions. Age and user satisfaction do not significantly correlate because criteria like brand awareness, integration with customer data, personalized answers, quick responses, customer interactions, and user-friendly design are all higher than 5%.

Keywords

AI Chatbots, Customer Satisfaction, User Experience, Chatbot Technology, Seamless Transactions.

How to Cite this Article?

Reshma, S. A., and Jesintha P. (2025). AI-Powered Chatbots for Customer Service: Effectiveness and User Satisfaction. i-manager’s Journal on Data Science & Big Data Analytics, 3(1), 40-44. https://doi.org/10.26634/jds.3.1.21278
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