i-manager Publications

SEO & Enhancement of Website for Market

Anaya Mehta*, Sushma Mishra**, Parinita Prajapati***, Zahir Aalam****

*-**** Department of Computer Engineering, Thakur College of Engineering and Technology, Kandivali (East), Mumbai, India.

Periodicity:January - March'2023
DOI : https://doi.org/10.26634/jse.17.3.19411

Abstract

This paper explores the possibilities of using Bedny's activity theory as a framework for developing new online promotion channels, specifically in the context of Search Engine Optimization (SEO). The goal is to identify the constructs of a behavioristic framework for the elaboration of SEO promotion technique. The case study of Increase Visibility Inc. is used to demonstrate the potential application of activity theory to modern online promotion channels. The findings reveal new constructs and provide an initial understanding of their relationships to other constructs in the context of SEO. Practical implications for promotion managers are also discussed.

Keywords

Search Engine, SEM, SEO Promotion Technique, Activity Theory, Web-Mediated Marketing Communications, Customer's Online Information Seeking Behaviour

How to Cite this Article?

Mehta, A., Mishra, S., Prajapati, P., and Aalam, Z. (2023). SEO & Enhancement of Website for Market. i-manager’s Journal on Software Engineering, 17(3), 27-32. https://doi.org/10.26634/jse.17.3.19411

References

[1]. Al-Msallam, S., & Alhaddad, A. (2016). The effects of social media marketing in the hotel industry: conceptual model for development of an effective online community. International Journal of Business and Management Invention, 5(7), 1-12.

[2]. Ankalkoti, P. (2017). Survey on search engine optimization tools & techniques. Imperial Journal of Interdisciplinary Research (IJIR), 3(5), 40-43.

[3]. Arun, A., & Singaravelu, G. (2019). e-Content Development: future and provocation. Journal of Applied Science and Computations, 6(1), 2379-2386.

[4]. Choudhury, M. & Srikanth, IG (2014). A comparative study on" e-commerce verses m-commerce: the future of online marketing. National Research Journal of Sales & Marketing Management, 1(2), 1-13.

[5]. De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83-91.

[6]. Hu, Y., Manikonda, L., & Kambhampati, S. (2014, May). What we instagram: A first analysis of instagram photo content and user types. In Proceedings of the International AAAI Conference on Web and Social Media, 8(1), 595-598.

[7]. Hua, L. Y., Ramayah, T., Ping, T. A., & Jun-Hwa, C. (2017). Social media as a tool to help select tourism destinations: The case of Malaysia. Information Systems Management, 34(3), 265-279.

[8]. Kaptelinin, V. (n.d.). Activity Theory.

[9]. Kim, H. S., Lee, K. W., Lee, D. S., Joung, H. W., & Yuan, J. J. (2012). Assessing the quality of a restaurant's website using DINEWEBQUAL. Journal of Quality Assurance in Hospitality & Tourism, 13(3), 235-245.

[10]. Liu, X., & Wang, J. (2012). Study on promotion of ecommerce websites based on SEO. In Electrical, Information Engineering and Mechatronics 2011: Proceedings of the 2011 International Conference on Electrical, Information Engineering and Mechatronics (EIEM 2011) (pp. 577-582). Springer London.

[11]. Paré, G., & Kitsiou, S. (2017). Methods for literature reviews. In Handbook of eHealth Evaluation: An Evidencebased Approach. University of Victoria.

[12]. Wang, L., Law, R., Guillet, B. D., Hung, K., & Fong, D. K. C. (2015). Impact of hotel website quality on online booking intentions: eTrust as a mediator. International Journal of Hospitality Management, 47, 108-115.

	North Americas,UK, Middle East,Europe		India	Rest of world
	USD	EUR	INR	USD-ROW
Pdf	35	35	200	20
Online	35	35	200	15
Pdf & Online	35	35	400	25

SEO & Enhancement of Website for Market

Abstract

Keywords

How to Cite this Article?

References

If you have access to this article please login to view the article or kindly login to purchase the article

Purchase Instant Access

Options for accessing this content: