Looking Forward to the Debate of Future Business towards Digital Transformation
Opportunities of Tourism and Hospitality Education in Bangladesh: Career Perspectives
Creating Loyalty through Relationship Marketing in Mobile Financial Service Industry: Moderating Role of Client Demographics
Impact of Digital Marketing on Consumer Behavior in Small Medium Entrepreneurship Businesses in Malawi
Measuring Sustainability in the Broadcasting Media Industry in Bangladesh
Efficiency Analysis of Commercial Banks in India: An Application of Data Envelopment Analysis
A Study on Factors Influencing Youngsters’ Perceptions towards Choice of Investment Avenues
A Study of Generic Intertextuality in Corporate Press Releases
A Study on Factors Affecting Purchase Decision of Young Adults after GST Implementation in India – With Special Reference to FMCG Products
A Review of Commercial Banks’ Role in Public Sector Transparency and Accountability in the Nigerian Economy
Soft Systems Modelling of the New Product Development Process - A Case Study
An Emerging Training Model for Successful Lean Manufacturing – An Empirical Study
A Qualitative Performance Measurement Approach to New Product Development
Brand Power Through Effective Design
Intellectual Venture Capitalists: An Emerging Breed of Knowledge Entrepreneurs
This paper explores the evolving landscape of digital transformation in the context of future business strategies. Through a comprehensive review of current trends, challenges, and opportunities, this study sheds light on the imperative for businesses to embrace digital transformation as a strategic imperative rather than merely a technological upgrade. Drawing on insights from industry experts and case studies, this study examines key debates surrounding digital transformation, including its impact on organizational culture, customer experience, and competitive advantage. By critically analyzing various perspectives, the paper offers valuable insights and recommendations for businesses navigating the complexities of digital transformation in an increasingly digital world.
This study examines Bangladesh's tourism and hospitality education possibilities, focusing on how students see their future careers. It delves into Bangladesh's tourism and hospitality industries in detail, focusing on how education can help people advance in the careers offered by different universities and institutions in Bangladesh. Based on secondary sources, the study looks at how well educational programs match up with the changing needs of the growing industry by reading a lot of academic literature, business reports, and government documents. It shows graduates that there are many job options and stresses the importance of hands-on learning, working with others in the same field, and incorporating technology into the workforce. The study also discusses how global perspectives, cultural competence, and environmental concerns affect job possibilities in Bangladesh's tourism and hospitality industries. The results are meant to help educational institutions, policymakers, and people in the tourism and hospitality business plan to improve the quality and usefulness of tourism and hospitality education in Bangladesh.
This study seeks to examine how age and gender influence the relationship between trust, satisfaction, commitment, and loyalty in the context of Mobile Financial Services (MFS). Data for this research were acquired from clients of three major MFS providers using systematic random sampling. The paper utilized Partial Least Squares-Based Structural Equation Modelling (PLS-SEM) to assess the reliability and validity of the data and to evaluate the direct impact of the relationship marketing component on loyalty. The PROCESS macro in SPSS was utilized to assess the moderation effect of age and gender on the connection between relationship marketing components and loyalty. The findings indicate a direct correlation between trust, commitment, and loyalty. Furthermore, it is observed that client demographics do not have a moderating effect on these associations. The impact of satisfaction on loyalty is surprisingly not significant, while age differences play a substantial role in the satisfaction to loyalty link. This research uncovers novel insights that have not yet been explored in earlier studies. This research will be beneficial for MFS providers who are aiming to maintain a consistent clientele.
Small and medium businesses play a huge and crucial role in the Malawian economy by contributing to job creation and poverty reduction. The purpose of this study is to investigate the value and influence of digital marketing on the buying behavior of consumers in small and medium-sized establishments (SMEs) in the business environment. This research investigates how digital marketing can have a very huge effect on the rapid growth and success of SMEs, which results in improving brand recognition and strengthening customer relationships. This study applies a qualitative research approach that involves a number of companies that operate as SMEs in Malawi. Semi-structured interviews were conducted to help provide the primary data, where respondents had to answer according to the best of their abilities. Secondary data relevant to the study was also gathered through peer-reviewed articles, journals, and websites. The study concludes with the view that digital marketing is identified as a creative and efficient method of acquiring, growing, and maintaining customer relationships. Online platforms such as websites, industry-specific outlets, and forums have been identified as the most beneficial for SMEs. It further recommends that newly established and existing SMEs stand to hugely benefit from adopting digital marketing strategy for creating brand awareness and building brand trust amongst customers.
This study emphasizes the broadcasting media industry in Bangladesh, which is evolving into a vital source of information, entertainment, and education for the whole world. The sector focuses on potential environmental and societal effects, influencing a greater sense of responsibility for sustainability. This research investigates the Bangladeshi broadcasting media industry's sustainability assessment and screening process to sustain the media environment. Stakeholders in the sector may create a sustainable framework that aligns with the national sustainability agenda and the global Sustainable Development Goals (SDGs) by analyzing essential indicators, including carbon footprint, garbage disposal, energy savings, content quality, and social inclusion. The researchers used a qualitative research approach that was applied to 10 different experts from the broadcasting media industry. The data is coded in Microsoft Word and Microsoft Excel. Based on the answers, the researchers revealed their findings. They recommended filling the gaps and promoting sustainability practices in the media industry. The researchers found that sustainability in the media industry depends on proper waste management, carbon footprint elimination, content quality upgrading, energy utilization, and government policy. Thus, policymakers and related officials can follow the study's findings and develop a model to sustain broadcasting media so that there is a greater possibility of earning revenue and improving people's positive perception of the broadcasting media industry in Bangladesh and abroad.
