i-manager Publications

Theory and Practice of Corporate Social Responsibility

Robert W. Robertson*, Cynthia Parmenter**, Patrick Kim Cheng Low***

* Director of Academic Affairs and Fellow at the Center for Workforce Diversity Research, University of Phoenix, USA.

** Chair of Undergraduate Studies, Argosy University, Tampa, Florida, USA.

*** Visiting Professor, University of the South Pacific, Suva, Fiji.

Periodicity:March - May'2016
DOI : https://doi.org/10.26634/jmgt.10.4.5904

Abstract

Corporate Social Responsibility (CSR) has become an important practice for business across the world. Increasingly, business has recognized the interconnections that make them sustainable and successful. The increasing global and technological business environment requires that firms which develop methods to retain and enhance their competitive advantage. Today, business must manage more than simply the bottom line. Today, as business grows, it is increasingly measured on its commitment to be “socially responsible.” In that regard, business must act legally and morally in the pursuit of profit as well as developing an organizational sense of “Corporate Social Responsibility” (CSR).

Clearly, the community and the environment within which the business operates are increasingly viewed as a part of a holistic system. This paper provides an overview of the theory and practice of Corporate Social Responsibility.

Keywords

Corporate Social Responsibility, Global Business, Sustainability, Performance Indicators, Values, Ethics, Morality, Philanthropy.

How to Cite this Article?

Robertson, R. W., Parmenter, C., and Cheng Low ,P. K. (2016). Theory and Practice of Corporate Social Responsibility. i-manager’s Journal on Management, 10(4), 1-9. https://doi.org/10.26634/jmgt.10.4.5904

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Theory and Practice of Corporate Social Responsibility

Abstract

Keywords

How to Cite this Article?

References

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