i-manager Publications

Customer Experience and the Mistake of its Inception in Organization

Mboungou Mouyabi Seke*

Department of Business Intelligence and Services, University of the Witwatersrand, Johannesburg, South Africa.

Periodicity:March - May'2020
DOI : https://doi.org/10.26634/jmgt.14.4.17002

Abstract

It is a period of giving more emphasis to customers than some other key business basics. Therefore, we have entered the age of the customer. With this move, the business order of customer experience (CX) has increased. The purpose of this paper is to examine the concept of customer experience and the mistake of its practice in an organization. The methodology well thought out in this paper is a discussion format from the author against a variety of factors. In terms of findings, this paper outlines the combined factors that can be analyzed in order to derive a set of managerial frameworks for strategizing CX as a reward for building loyalty, relationships and satisfaction for their clientele.

Keywords

Customer Loyalty, Customer Relations, Customer Fulfilment, Customer Experience.

How to Cite this Article?

Seke, M. M. (2020). Customer Experience and the Mistake of its Inception in Organization. i-manager's Journal on Management, 14(4), 1-14. https://doi.org/10.26634/jmgt.14.4.17002

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Customer Experience and the Mistake of its Inception in Organization

Abstract

Keywords

How to Cite this Article?

References

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