i-manager Publications

The Impact of the In Store Environment on Consumer Behaviour

Iva Starc*, Robert W. Robertson**

*Department of Marketing, University of Ljubljana, School of Economics and Business, Slovenia.

**Visiting Associate Professor, Faculty of Economics, University of Ljubljana, Solvenia.

Periodicity:June - August'2019
DOI : https://doi.org/10.26634/jmgt.14.1.15472

Abstract

An increasingly competitive global retail sector requires that firms reconsider their marketing and sales strategies. In particular, significantly increasing online sales have served to focus the attention of retailers on all aspects of the on ground for consumers. One specific area of interest is to enhance the in store shopping experiences of consumers by improving the in store design and operational aspects of the on ground shopping process. This paper explores the increasing importance of the in store environment and experiences on consumer behaviour.

Keywords

Consumer Behaviour, Product Placement, Brand Management, In Store Design.

How to Cite this Article?

Robertson, R. W., & Starc, I. (2019). The Impact of the In Store Environment on Consumer Behaviour. i-manager's Journal on Management, 14(1), 15-24. https://doi.org/10.26634/jmgt.14.1.15472

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	North Americas,UK, Middle East,Europe		India	Rest of world
	USD	EUR	INR	USD-ROW
Pdf	35	35	200	20
Online	15	15	200	15
Pdf & Online	35	35	400	25

The Impact of the In Store Environment on Consumer Behaviour

Abstract

Keywords

How to Cite this Article?

References

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